WestJet still retains a younger, fresher image, for now With a great deal of uncertainty surrounding the launch of new Canadian upstarts, WestJet at 19 years old still maintains Westjet pestel fresher and younger image than its rival Air Canada.
Although Air Canada is admittedly opting for lower yields as a reflection of its increased focus on leisure passengers and long-haul flying, its costs for now are still falling faster than its yields.
Product unbundling and rebundling through fare families has become a mainstay in the airline industry as airlines grow more sophisticated in their merchandising efforts, and WestJet cannot leave those higher margin revenues untapped.
It provides scheduled and charter air service to 86 destinations in Canada, the United States, Mexico, the Caribbean and Central America. The main competitor of West Jet Company is another Canadian carrier Air Canada, which is appeared asthe leader of Canadian air transportation market.
Leverage the user-friendly vacation planning site called WestJet Vacations Threats 1. With increasing cost of fuel it will difficult to provide services at low fares 3.
Entry into service on the Boeing MAX 8 aircraft is planned for falland the rest of the Boeing s will follow in The broader environment provides huge threats towards WestJet due to the small margin of revenue to operation cost.
Moreover, some passengers do not agree with the complimentary snacks only being served on flights two or more hours in length. WestJet faces the delicate challenge of rewiring passenger expectations as it evolves it ancillary revenue strategy further, perhaps into dynamic pricing.
When higher-class travellers are looking to fly with some added comfort and special service, WestJet does not provide any sort of first class seating Westjet pestel can be a factor of lost business. Good brand reputation and presence Weaknesses 1.
On November 15,WestJet announced their first destination in Europe. WestJet annual net profit in CAD: These chartered flights operated largely to destinations in Mexico and the Caribbean and the planes were operated by WestJet crews.
Strong brand image in Canada as offering a safe, customer focused and enjoyable air travel 4. Service to New Orleans lasted only one season and did not return the next year. As a result, WestJet was seeing some pricing and margin pressure on those routes, which does not bode well for a strong unit revenue performance in 1Q With its underlying financial strength, WestJet should be able to withstand most of the challenges its faces in as the company continues to evolve from a traditional low-cost airline to a global competitor.
Solid profitability and balance sheet strength WestJet joined fellow hybrid airline Alaska in obtaining investment grade status ina key achievement in obtaining favourable interest rates as its expansion continues.Westjet offers cheap flights so travelers who rely on Expedia will find air fares at greatly reduced prices.
Travelers who are looking for the best deals when considering making Westjet reservations will be delighted at the array of Westjet deals and affordable fares.
Airline Overview. Founded inWestJet (WS) is the second-largest carrier in Canada. It operates from hubs at Calgary International Airport (YYC), Toronto Pearson International Airport (YYZ) and Vancouver International Airport (YVR).
Westjet Swot Analysis - Assignment Example On In Assignment Sample WestJet is a Canadian low-cost carrier, which was founded in and. Add WestJet Rewards to your WestJet Rewards ID and earn WestJet Dollars on WestJet flights and vacation packages. WestJet’s unit costs excluding fuel and profit share notched up just 1% year-on-year inbut it is forecasting % to % growth indriven in part by currency depreciation.
2. Pockets of capacity pressure and tepid unit revenue growth.
WestJet recorded a 2% increase in yields in and a % rise in unit revenues. WestJet Background Mission and Vision Values Strategy PESTEL Key Success Factors SWOT Financial Performance Issues Recommendations Content Layout Founded in by Clive Beddoe on the basis that you pay less for flights Started with 3 aircrafts, 5 destinations and WestJetters.Download