Customers attitude toward counterfeit product

The respondents are chosen from those 18 years and above because it is believed that they have a considerable amount of spending power and substantial exposure and knowledge of counterfeit products.


Ajzen and Fishbein, This means that if a person s attitude towards counterfeit products is favourable, it is Customers attitude toward counterfeit product likely that the person would consider purchasing a counterfeit product but if a person s attitude towards counterfeit products is unfavourable, then it is most likely that the person would not consider purchasing a counterfeit product.

Furthermore, Internet orders can be placed from home and at any hour of the day.

The Harmful Effects of Counterfeit Goods Arlee Sowder Abstract The business of counterfeit goods is one of the largest underground industries in the world and growing rapidly.

Impact on Employment In addition to lost revenues and negative reputations, counterfeiting immeasurably impacts the employment rates in the United States and in many other countries around the world.

As counterfeiters continue to produce fraudulent electronic components, the reputable electronic companies are faced with threatening statistics and slumping sales due to these knockoff parts. Additionally, the Internet provides more detailed information about the products and reduces visits to health care professionals and community Customers attitude toward counterfeit product [ 7 ].

Due to the increasing demand for cheap medicines and low production costs, counterfeiting drugs has become a vast and extremely lucrative market.

Last but definitely not the least, my appreciation goes out to all the respondents who took their time to participate in answering my questionnaire.

Consumers purchase of a counterfeit is not a criminal act, but as consumers participate in a counterfeit transaction that supports illegal activity, consumer s respect for lawfulness might explain how much engagement the consumer will have in buying counterfeit products.

Chapter 3- Presents the conceptual model of the study as well as the postulated hypothesis. Since demand is always the key driver of a market, a number of researchers have argued that consumer demand for counterfeits is one of the leading causes of the existence and rise in growth of the counterfeiting phenomenon Gentry et al.

Scatterplot of Dependent Variable: Consumers attitude towards counterfeit products has no effects on purchase intention. Discusses the findings, as well as the contributions, implications, limitations of this study and recommendations for future research.

Little or no data are available on the authenticity of lifestyle products and actual toxicity associated with their use and misuse. Attitude towards counterfeit products Apart from that, this chapter has acknowledge the problem statement, objective of this study, research scope, research question and finally the importance of this study and the reason it was carried out.

There seems to be some conscious efforts to eradicate the problem, including implementing processes to trace, detect and prosecute counterfeiting offenders Nill and Shultz, ; Chow, ; Prendergast et al.

It is important that consumers understand the multi-faceted complexities of counterfeit markets: On a broader scale, counterfeit goods account for more than half a trillion dollars each year Levin, The sample size is larger than 30 and smaller than The products are seen to look closely similar or identical to genuine products.

Novelty seeking consumers are particularly inclined towards products with low purchase risk. Mama and Abah, I love you. The more important integrity is to a consumer, the more negative the consumer will feel about counterfeit products. However, unlike genuine products, counterfeit products are still without warranties, adding to greater financial risks of purchases De Matos et al.

Americans are often too concerned with paying the cheapest price for their electronics, when they should be focused on the harmful effects that these cheaply made counterfeits could have on their well being. A counterfeit good is a product that closely resembles another product in order to trick customers into buying.

It is very likely that these respondents are not married yet as the norm for males to get married is 30 years old and above, and for females, 27 years and above Education level Looking at the education segment, the sample has 38 SPM holders, 30 diploma holders, bachelor degree holders, and 57 postgraduates with their percentages of This article examines the reasons why counterfeiting has become such a lucrative business, the negative and harmful effects counterfeit goods have on industries and consumers, as well as the difficulties encountered in apprehending and prosecuting offenders.

This is to ensure that there are no biases.

Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior

Therefore, it can be concluded that This is an open-access article distributed under the terms of the Creative Commons Attribution License http: The third chapter is an analysis of the many differences between the Mormon Jesus and the biblical Jesus, written by Ron Rhodes.

The link attitude-behavioural intentions have been extensively examined in the marketing literature. Since the 17 27 outcome of the choice decision made by the consumer can only be known in the future, the consumers are forced to deal with uncertainty till the extent of the consumers realize that the counterfeit products that they have bought did not accomplish all of their buying goals, then, risk is perceived Integrity The influence of basic values like integrity will affect the judgment towards succumbing to unethical activities Steenhaut and van Kenhove, The manufacture and sale of counterfeit products is undermining company and brand reputations, hitting profits, devaluing research and development costs, and incurring legal fees Nash, Most of the consumers of counterfeit products pursue value for brand, prestige and image benefits, but unwilling to pay a high price for it Bloch et al.

As a direct result of these arguments, a good deal of research has focused on identifying important factors that influence consumers attitude towards counterfeit products. Online counterfeit sales cause consumer confusion across the United States and other parts of the world Levin, Attitude toward counterfeits.

In terms of attitude toward counterfeit purchasing, customers assess their behavior according to features of counterfeit, including quality, practical, reliability features.

A STUDY ON CONSUMERS ATTITUDE TOWARDS COUNTERFEIT PRODUCTS IN MALAYSIA NORASHIKIN NORDIN FACULTY OF BUSINESS AND ACCOUNTANCY UNIVERSITY OF MALAYA A Study on Consumers. After collecting the completed questionnaires, these questionnaires were entering into SPSS sheet for further regression analysis.

Reliability Analysis Overall Cranach‟s alphas of all variables on consumer purchase intention towards counterfeit mobile phones are acceptable and recommended value by Nunnery () and by Moss et. the counterfeit product as a similar product Customers’ tendency toward counterfeits can lead into severe damages on the brand equity of original brands (Bian & Mutinho, ).

Many of consumers’ attitude toward counterfeits on the brand equity of original products.

2. Research Theoretical Basics. Product appearance, past purchase behavior, value consciousness, and normative susceptibility are significant predictors of attitude toward buying fashion counterfeit goods.

Attitude, subjective norm, and perceived behavioral control are significantly related to intent to purchase fashion counterfeit goods. attitude toward non-deceptive counterfeits with regardless of income.

after buying a product, a buyer often shares information about the seller, price, quality, other utilities to his/her relatives or friends.

Customer reviews

). Ang et al., () noted that typical customers of counterfeit brands were more value conscious and had lower average.

Customers attitude toward counterfeit product
Rated 3/5 based on 4 review